How rebranding strengthens your corporate brand
The decision to rebrand was not an easy one for us. But after 14 years of our communications agency's existence, it was exactly the right one. We had a lot of discussions and gave it a lot of thought. Our new brand shows what we stand for and what our goals are. In this blog post, we explain why rebranding strengthens your corporate brand.
Rebranding is an update for your company in a changing world
When we founded PIO, then still called pioneer communications, in 2007, the first iPhone had just been launched and nobody believed in smartphones without buttons. The largest social network in Germany was called StudiVZ and was only overrun by Facebook a few years later. You know how the world has changed in the meantime. Tens of thousands of terabytes of data are created every minute on their way online. Anyone can communicate with a wide reach. This influences our work as a communications agency and therefore also our corporate brand.
A new brand emphasizes your current company values
We asked ourselves what our role as a communications agency is in this new world. What do we want to do at a time when we are flooded with information and everything is getting faster, louder and more hectic? What are we about? What is our vision? Our team was in clear agreement: we want to be authentic, honest and we want to bring positivity into the world. But we also want to make a difference and support the drivers and innovators with our skills. We believe it's about separating the important from the unimportant. And the wrong from the right. It's about good communication and role models.
You find the customers that match your corporate brand
Because we are even more aware of our own values, we can also represent them more clearly to the outside world. They make us credible, they are our guiding star and help us to prioritize: both when saying no and when saying yes. Our corporate brand leads customers to us who fit in with us and our values. This enables us to support them even better in ensuring that their message is heard. That's what counts for us.
Strategic rebranding gives you guidelines for your work
If you rethink your corporate brand holistically, this goes beyond mission statement and design. Your values also influence how you organize your work. The “Spiral Dynamics Model”, which describes the worldviews of organizations, has provided us with orientation. We see PIO as a “yellow” communications agency, as systemic and integrative. Self-realization is important to us, but not at the expense of others. We want to lead PIO together and promote collaboration, flexibility and personal responsibility. We want to proceed sustainably. Knowledge and expertise are important to us.
A clear corporate brand helps you to establish new structures and improve your internal communication
As a result of the rebranding process, we at PIO have also organized ourselves internally in line with our values. We work in agile teams so that we can adapt even better to our customers. Employees have mentors at their side to support their personal development. We are also introducing our own remuneration model that remunerates everyone fairly and transparently while taking individual needs into account. In this way, we can not only demonstrate a strong personality as a corporate brand to the outside world, but also internally: With strategically aligned employer branding.
Rebranding strengthens your employer branding
With our new corporate brand, we have also sharpened our profile as an employer in the field of communications consulting. We are now even better able to find employees who share our values and want to realize our vision with us. Our employer brand strengthens cohesion, because clear values do not stop at the coffee machine in the office. They can also be communicated in the home office. You will notice: With strategic employer branding, your employees are more motivated, more committed and more likely to recommend you to others.
As you can see, there are many good reasons for rebranding to strengthen your corporate brand and improve both your external and internal communication.