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Everything that moves us: topics and insights from our projects, news from our agency life.

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Trust beats volume. Why credibility is becoming the new currency of communication

Who can we still trust? And what does it mean for agencies like PIO when people’s attention is no longer the scarcest resource? Read more

Five people of the PIO team sit in the Leipzig office and exchange ideas.

Why a communication concept is important

In this blog post, we reveal why a communication concept is so relevant for your strategic communication. Read more

A white cup and an open magazine on a table

Brand communication - the emotional key to customers

Customers are becoming increasingly demanding and want to associate themselves with brands. We show how good brand communication can help. Read more

A cloth bag with the new PIO logo hangs on a chair in the Leipzig office.

Why a rebranding? The creation of the PIO brand

A rebranding is more than just replacing a logo. We explain how to develop a successful rebranding strategy. Read more

Rebranding process with Post its and employees at PIO

Rebranding for designers: How to build a new brand?

Rebranding involves much more than just a new logo. In this blog post, we explain what you need to look out for as a designer when rebranding. Read more

Rebranding at PIO - an employee holds a branded apple in her hand.

How rebranding strengthens your corporate brand

Our corporate brand shows what we stand for and what goals we are pursuing. We explain how rebranding helps to create new structures. Read more