The insurance market in Germany is highly saturated. In particular, major insurance groups dominate the market. This heightens the difficulty of positioning a new brand in this competitive field. This is precisely PIO’s task. This consisted of appealing to a young and digital-savvy target group through a large-scale marketing campaign to convince them of the insurance services.
Our work primarily focused on the area where the young, digitally savvy target group spends its time: online. Our objective: To position CHERRISK as an independent, digital insurance platform in the market and to guarantee its visibility. In the process, we provided CHERRISK with strategic advice, analysed communication channels and planned activities. Alongside our public relations services, we created informative and entertaining content (video & text) that is read, shared and liked. By initiating targeted influencer campaigns on Instagram, YouTube, Facebook and TikTok, we created extensive social media resonance. We consistently supported CHERRISK as a strategic partner to guarantee that it aroused attention in the German market.
Our services generated content that was read, seen and shared thousands of times. Our blog articles alone achieved more than 140,000 clicks in 2021. Our intensive target group analysis enabled us to identify key influencers on Instagram, TikTok and Twitch. As a result, we recorded almost 26.3 million views. Our media relations also achieved thoroughly convincing results. Starting from zero, we generated 132 publications in German media through press releases and addressing targeted media. Since the start of the collaboration, CHERRISK has also improved its Google ranking. Beginning with an initial 243 articles in the top 100 Google rankings (3 articles in the top 10) at the start of the project, we increased these numbers tenfold in the space of only a single year later thanks to the online magazine: 2,668 articles ranked among the Google top 100 and 169 articles in the top 10.