PayPal – The digital revolution for vendors
The whole world knows it, nobody comes around it any more. Especially not in online retail: PayPal. Once launched as a subsidiary of eBay, PayPal is now an integral part of the payment landscape. Almost every online shop offers PayPal as a payment option. The usage figures and popularity speak for themselves. The number of accounts is growing continuously. But what many people don’t realise: PayPal is more than just online payments.
Task
To make new vendors aware of Paypal’s services, we present the various products for B2B-customers in emotional videos.
Implementation
To realise the campaign in the best possible way, we rely on emotional and authentic video content with people who work directly with PayPal: vendors themselves. Of course, we also show impressions from the relevant shops.
And action! The planning and realisation of the testimonial video shoots played a major role in our campaign. There was a lot to do: We had to select suitable retailers, inspect the filming location in advance, brief our testimonials thoroughly and at the same time coordinate with external film and photography experts to coordinate everything to do with the content and organisation.
Result
We created emotional highlights in the form of videos that were not only published in their own PayPal landing pages, but also brought views to the company’s own YouTube channel. We also used the image material for newsletter campaigns. And the best thing about it? The vendors can use these videos and photos for their own websites to put themselves and the PayPal services in the spotlight.
