The Potsdam Science Park is Brandenburg’s fastest growing innovation centre. Over the next ten years, 100 small and medium-sized enterprises are expected to settle at the Potsdam Science Park, creating around 1,000 new jobs. pioneer communications had the task raising the science park’s profile via a cross-media communication campaign encompassing public relations, social media, content marketing and performance marketing. The objective was to peak the interest of decision-makers and investors in establishing an enterprise at the park.
Potsdam-Golm is a cutting-edge research site, offers excellent career opportunities as well as an attractive living environment. Fittingly, Potsdam Science Park’s claim is: “We live Science”. We communicated precisely this message across diverse media. In the process, we created authentic blog content covering innovative research projects, work with international colleagues and their interdisciplinary work. This not only served to attract attention but also kicked off discussions in social networks. We informed the press about current news from the science park and took a proactive media approach to generate publications. In addition, we utilised performance marketing for events in order to address and invite the specific target groups.
PIO successfully addressed the target group by delivering a clear message and informative content. On LinkedIn, the number of followers increased from 152 in May 2020 to 1,085 in September 2021. We achieved similar results on Twitter. From May 2020 to September 2021, we managed to almost double the number of followers to 1,021. Our proactive media relations served to increase the reach by 230% in the second half of 2020. The website also recorded significantly higher visitor figures. In the process, we increased the number of visits by 132%.