Generative AI is the new efficiency booster in content marketing - but how do consumers react? In this blog post, we show whether the hype is coming to nothing and provide practical tips for the strategic use of AI. Read more
Customers are becoming increasingly demanding and want to associate themselves with brands. We show how good storytelling and the hero's journey can help. Read more
The narrative structure of a story is a prerequisite for the effectiveness of storytelling. It should be clear from beginning to end what makes the story successful. Read more
Influencer marketing is becoming increasingly popular and is an integral part of social media marketing. We show you how to use it effectively. Read more
Every good story begins with heroes and conflicts. Companies also need both for brand storytelling. Read more
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