Skip to main content

Our Blog

Everything that moves us: topics and insights from our projects, news from our agency life.

Filter by category:
Paper collage. A photograph of the Atomium in Brussels, cut into diagonal strips and reassembled over a grid of numbers.

I, Robot, Michelangelo, and Blue, Blue, Blue – Why Stock Images on the Topic of AI Are So Boring. And How to Do It Better

Robots, digital brains and blue colour schemes: AI is often depicted in images using the same visual clichés. But why do so many AI motifs look the same – and how can businesses and creatives develop better, more exciting visuals? Read more

Person sitzt in einem Sessel und schreibt in ein Notizbuch; daneben steht ein Laptop mit einer KI-Chatbot-Oberfläche auf einem Tisch

AI Regulation and AI Labeling Requirements, Part II: Texts and AI Interactions

When must AI-generated texts be labelled, and what are the rules for chatbots and other AI interactions? In Part II of our series, we explain the key obligations, exemptions and potential consequences of the EU AI Regulation for marketing and PR. Read more

A banana on a table and an image of a banana on a laptop on the same table. Each of the two bananas has a white frame around it with the word ‚Banana‘ sticked on top of it

AI Regulation and AI Labelling Requirements Part I: Images, Videos and Audio

Since August 2026, new labelling requirements have applied to AI-generated content. We explain what the EU AI Act means for images, videos and audio, which exceptions apply, and what communications professionals need to consider in practice. Read more

Demonstration of various robots

Robotics & AI – A Major Opportunity for Saxony

What happens when robotics meets generative AI? Our event insights reveal the opportunities that new technologies open up for businesses in Saxony. Read more

Benedict Rehbein as speaker on stage of MACHN Festival

Trust beats volume. Why credibility is becoming the new currency of communication

Who can we still trust? And what does it mean for agencies like PIO when people’s attention is no longer the scarcest resource? Read more

Two scientists in a laboratory analyze samples and smile.

Executive positioning in the life sciences industry – How to turn your executives into figureheads

Executive positioning strengthens your brand: We show you how to position executives in the life sciences industry as thought leaders and build trust. Read more