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Everything that moves us: topics and insights from our projects, news from our agency life.

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A robot hand and a human hand touch the letters AI in the middle.

GenAI in marketing: Is slop content killing your campaign?

Generative AI is the new efficiency booster in content marketing - but how do consumers react? In this blog post, we show whether the hype is coming to nothing and provide practical tips for the strategic use of AI. Read more

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Life Science Trends 2025: 5 technologies that will (maybe) save our world

Researchers in life sciences are working on groundbreaking solutions. Our blog post shows five pioneering trends that could not only make our everyday lives more sustainable and healthier, but also our planet. Read more

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PR in the life science industry: three tips for communicating innovations effectively

Life science products are at the forefront of technological innovation and have the potential to improve the lives of millions. In this blog post, we explain why marketing often fails and how this can be changed. Read more

A woman looks at a monitor from which she sees the AI image of a human.

HR in the age of the machine – 3 major challenges when using AI in recruiting

AI is changing recruiting. In this blog post, we share with you how you can tackle the biggest challenges. Read more