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Everything that moves us: topics and insights from our projects, news from our agency life.

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Employer branding: measures for the spontaneous

Employer branding is a long-term strategy. However, we have some tips on how you can improve your employer branding last minute! Read more

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Employer branding: trends and impact for the employer brand

Employer branding helps you to improve employee retention. This is how you develop a strong employer brand. Read more

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Narrative structures in storytelling

The narrative structure of a story is a prerequisite for the effectiveness of storytelling. It should be clear from beginning to end what makes the story successful. Read more

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Narrative styles in storytelling

The right way to tell a story captivates us. How do you find the right one for your brand storytelling and manage to implement it? Read more

Five people of the PIO team sit in the Leipzig office and exchange ideas.

Why a communication concept is important

In this blog post, we reveal why a communication concept is so relevant for your strategic communication. Read more

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Get the right influencer marketing - our guide

Influencer marketing is becoming increasingly popular and is an integral part of social media marketing. We show you how to use it effectively. Read more