Our Blog

Everything that moves us: topics and insights from our projects, news from our agency life.

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Five people of the PIO team sit in the Leipzig office and exchange ideas.

Why a communication concept is important

In this blog post, we reveal why a communication concept is so relevant for your strategic communication. Read more

A young woman lies on a couch with a dog and films herself.

Get the right influencer marketing - our guide

Influencer marketing is becoming increasingly popular and is an integral part of social media marketing. We show you how to use it effectively. Read more

A pupil holds a photo of her teacher in her hand.

Our teacher recruiting campagin in Saxony

This interview with Beno Hoyer, SMK consultant, focuses on our teacher recruitment campaign. Learn all about the steps involved in the development and implementation of the campaign. Read more

A white cup and an open magazine on a table

Brand communication - the emotional key to customers

Customers are becoming increasingly demanding and want to associate themselves with brands. We show how good brand communication can help. Read more

A cloth bag with the new PIO logo hangs on a chair in the Leipzig office.

Why a rebranding? The creation of the PIO brand

A rebranding is more than just replacing a logo. We explain how to develop a successful rebranding strategy. Read more

Rebranding process with Post its and employees at PIO

Rebranding for designers: How to build a new brand?

Rebranding involves much more than just a new logo. In this blog post, we explain what you need to look out for as a designer when rebranding. Read more