Our Blog

Everything that moves us: topics and insights from our projects, news from our agency life.

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A pupil holds a photo of her teacher in her hand.

Our teacher recruiting campagin in Saxony

This interview with Beno Hoyer, SMK consultant, focuses on our teacher recruitment campaign. Learn all about the steps involved in the development and implementation of the campaign. Read more

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Brand communication - the emotional key to customers

Customers are becoming increasingly demanding and want to associate themselves with brands. We show how good brand communication can help. Read more

A cloth bag with the new PIO logo hangs on a chair in the Leipzig office.

Why a rebranding? The creation of the PIO brand

A rebranding is more than just replacing a logo. We explain how to develop a successful rebranding strategy. Read more

Rebranding process with Post its and employees at PIO

Rebranding for designers: How to build a new brand?

Rebranding involves much more than just a new logo. In this blog post, we explain what you need to look out for as a designer when rebranding. Read more

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Heroes and conflicts - drama, baby! How to create captivating storytelling for companies

Every good story begins with heroes and conflicts. Companies also need both for brand storytelling. Read more

One person is writing in a notebook. Another person is sitting next to them at a laptop. The faces are unrecognizable.

Storytelling in marketing: from the images in your head to the story

Learn how to tell good and authentic stories with the right storytelling and generate attention. Read more