Pharma Media Management – 5 media outlets to reach your target groups

You are a pharmaceutical company looking to attract decision-makers, investors, or talented individuals? Then you need to be visible in the media that matters to them. That's why we're presenting five of the most important leading media outlets in the industry here.

Whether you're a start-up at the beginning of your success story or an established company that has already found its market: if you want to attract decision-makers, investors, or talent in the pharmaceutical or other life science industries, you need to invest in your visibility. The best way to do this is through the right media.

But which are the “right” media outlets? Even industry experts with many years of experience often focus on one or two magazines, newspapers, or online news outlets that they consume regularly. As a company, you should therefore have a broad presence in many of them, customized towards the specific group of stakeholders you want to address. This allows you to appeal to a diverse audience and find the right outlet for every occasion. This way, you can become a household name — a brand with high awareness and recognition value.

In this article, we present five of the most important trade media in the pharmaceutical industry that you should definitely consider in your media management.

Outlet #1: Going Public – Life Sciences Platform

The Life Sciences Platform (from the media company GoingPublic Media) aims to connect the life sciences with the knowledge and networks of corporate finance and the capital market. It takes a cross-media approach, combining its own magazine with online content and events.

You should therefore consider the Life Sciences Platform if you want to attract the attention of important investors. Its target audience includes private and institutional investors, business angels, venture capital and private equity firms, business development managers, and other investment professionals (such as analysts, consultants, lawyers, auditors, and tax advisors).

Outlet #2: |transkript

|transkript focuses on topics from business, science, and politics in the biotechnology and biopharmaceutical industries. Each issue also includes two special sections: While LABORWELT highlights modern products and processes in laboratories and production, Medtech-zwo is dedicated to innovations in the medtech industry.

|transkript is therefore the right medium for you to promote your company in the pharmaceutical and biotech industries in a broader sense, that is, if you want to: 

• generate attention for your products or solutions; 

• position your company in terms of industry policy; or 

• present yourself as an attractive employer. 

Readers include decision-makers from the pharmaceutical, medical, and biotech industries, as well as from research and the CRO (contract research organization) and CMO (contract manufacturing organization) sectors.  

Outlet #3: bionity.com

Bionity.com is a leading portal for life sciences and pharmaceuticals. Its focus is primarily on technology trends in the laboratory and production sectors. The portal offers its readers the latest news and information on training and education opportunities, as well as specialist and market knowledge. 

It focuses on three of the most important markets: Europe, the US, and Asia. Bionity.com reports in six languages (German, English, French, Spanish, Italian, and Portuguese) and is primarily aimed at users from industry and science.  

Its wide reach of approximately 2.5 million users worldwide makes the medium interesting for you if you want to communicate beyond Germany (or the DACH region).

Outlet #4: PROCESS

The target audience of PROCESS extends far beyond the pharmaceutical industry. The medium also addresses decision-makers from diverse fields such as chemistry, process engineering, food and beverage, water, and wastewater.

For you as a pharmaceutical company, PROCESS is relevant because of its regular PharmaTEC special. In this special, the medium bundles all topics related to drug manufacturing and packaging. These include cleanroom technology, ultrapure water production, filling and packaging technology, plant and apparatus engineering, engineering, quality assurance, research, and development.

This positions PROCESS and PharmaTEC among the most important media outlets if your company is active in these areas and wants to attract the attention of industry-relevant specialists and executives.

Outlet #5: CHEManager

CHEManager is one of the leading media outlets for the chemical and pharmaceutical industries in the DACH region. It is primarily aimed at executives and decision-makers in both industries. It offers up-to-date news, opinion-forming interviews, and well-founded market and technical reports. The editorial team focuses primarily on topics from the areas of markets and companies, strategy and management, as well as production, automation, and digitalization.

The medium also has an English-language offshoot, CHEManager International.

As a pharmaceutical company, your presence in the media is what makes you visible. But even within your industry, different target groups may consume different trade publications. With our overview, you can cover a broad spectrum and find the right publication for each target group.

Are you involved in life sciences or another innovative industry? Our PIO BEYOND team helps you turn your complex solutions into compelling stories – in media management and beyond.

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