Employer branding: measures for the spontaneous
In times of a growing shortage of skilled workers, qualified employees are a valuable commodity. In the competition for well-trained talent, employer branding is becoming increasingly important. Even though employer branding is a long-term strategy, there are a few measures that you can implement immediately and have an impact. We'll show you how!
Movement in the job market - an opportunity for employer branding
Companies that have already been looking at their own values recently should now take action, because employers who now differentiate themselves from the competition with a clear positioning increase their chances of finding the candidates they have been looking for for a long time. So show off your benefits! Show your testimonials and reviews! Show what you really have to offer in your job advertisements!
Practical tips for a successful appearance in external employer branding
Checking the status quo: Is your employer image as you would like it to be? What have you wanted to improve for years? How can you achieve your goals?
Recognize what you already have: While this is about quick fixes, you should still be clear about what you want to convey to the outside world. Can you draw on conversations with employees, Kununu reviews or employee surveys? Perhaps you have already held a workshop on the topic? Take courage and use what you already have in the drawer!
Dare to be original: Even if you have a good self-image, a list of benefits is no longer enough to attract attention. Create space for your employer brand in the corporate design and give it a stringent appearance.
A picture is worth a thousand words: an authentic image lives from its pictures. A good HR photographer captures your corporate culture and makes it tangible for viewers. An employer branding photo shoot is money well spent.
Start small: If you want to move quickly, set realistic priorities. Can you revamp your career website within a month? Probably not. Could you optimize, reformat, attractively rewrite your job ads? More likely! Concentrate on actions that you can implement promptly.
All of these points can help your company breathe life into your employer brand and position it in the job market.
Take your employer brand into your own hands!
Every employer should be clear about whether they can rely on their assessment of their own employer brand. If you are unsure how you want to be perceived, you should not forego a comprehensive, strategic analysis of your employer brand. For those who already have a good self-image: Enough analysis! Now it's time to act!