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Everything that moves us: topics and insights from our projects, news from our agency life.

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Robotics & AI – A Major Opportunity for Saxony

What happens when robotics meets generative AI? Our event insights reveal the opportunities that new technologies open up for businesses in Saxony. Read more

Benedict Rehbein as speaker on stage of MACHN Festival

Trust beats volume. Why credibility is becoming the new currency of communication

Who can we still trust? And what does it mean for agencies like PIO when people’s attention is no longer the scarcest resource? Read more

Two scientists in a laboratory analyze samples and smile.

Executive positioning in the life sciences industry – How to turn your executives into figureheads

Executive positioning strengthens your brand: We show you how to position executives in the life sciences industry as thought leaders and build trust. Read more

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Thought leadership in the life sciences industry: How to become a pioneer and visionary

Thought leadership is becoming a key success factor in the life sciences. We explain how you can position your company as a thought leader and strengthen trust in your research and brand. Read more

Laptop with connected Braille display for accessible computer use by blind people

How to make your website accessible - and strengthen your brand

From June 2025, many companies will have to implement digital accessibility - we'll show you why it's important, how you can use it to strengthen your brand and reach more people. Read more

A robot hand and a human hand touch the letters AI in the middle.

GenAI in marketing: Is slop content killing your campaign?

Generative AI is the new efficiency booster in content marketing - but how do consumers react? In this blog post, we show whether the hype is coming to nothing and provide practical tips for the strategic use of AI. Read more