Kleinanzeigen Real Estate - More visible than ever among real estate agents
Kleinanzeigen is a true “love brand” in Germany. In the real estate sector, however, the brand had virtually no presence among professionals. Since 2017, we've been working to change that – and made Kleinanzeigen a major player among real estate portals.
From a love brand to a B2B giant in the real estate sector
Kleinanzeigen is one of the best-known platforms in Germany. But in the B2B sector for real estate agents, the company was for a long time a blank spot on the map. That’s exactly where our work begins: We take the brand where its target audience can be found – at trade shows, in webinars, and in industry discussions.
Building connections where real estate agents are
Our mission is clear: to strengthen the ties with real estate agents. We design eye-catching trade show booths, secure speaking slots, and build partnerships with key industry associations – including the IVD Real Estate Association of Germany. At the German “Immobilientag” (Real Estate Day), Kleinanzeigen is a long-standing main sponsor and host of ImmoNight: an evening event whose program we redesign every year – thematically thought out and staged to leave a lasting impression. We bring this expertise to bear wherever Kleinanzeigen meets real estate agents.
Our own formats, our own spaces
In addition to our presence at industry events, we develop our own formats for Kleinanzeigen that foster an even closer connection with real estate professionals. Since spring 2020, we have been coordinating a monthly webinar series on topics related to the day-to-day work of real estate agents – from creating property listings to personal branding. These digital formats create a regular, direct line of communication with the community – independent of trade show calendars.
Since 2025, the “Perspektivwechsel” roadshow has been added: In five regions, we bring in local sales experts from Kleinanzeigen as hosts and as the faces who know their community. In unique locations, real estate professionals meet external thought leaders who offer fresh perspectives on trends and topics beyond the usual industry discourse. Small, personal, informal – and precisely for that reason, effective.
I have been working closely with PIO in the context of Kleinanzeigen Immobilien for over five years; overall, Kleinanzeigen Immobilien has actually been relying on PIO’s expertise for much longer. Our collaboration is characterized by a high degree of trust and genuine team spirit – going far beyond a traditional service provider relationship. PIO has not only supported our strong growth but has actively helped shaping our public image.
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industry events
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own events per year
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event visitors
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self-initiated
MeetUps per year
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registrations
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B2B customers (2026)
Since 2017
ongoing partnership
