From a love brand to a B2B giant in the real estate sector

Kleinanzeigen is a true “love brand” in Germany—but so far, it has only been able to establish a limited presence in the real estate sector. This is where our event marketing strategy comes in: We bring the brand to where its target audience is. Through thoughtful event management, our own roadshows featuring evening networking events, eye-catching booth designs, on-stage presentations, sponsorships, and community engagement, we forge a closer connection between the brand and its target audience, thereby establishing the company as one of the leading platform providers in the industry.

Reaching the target audience: Roadshows as a networking format

With our roadshow series, we bring Kleinanzeigen directly to the regions. At these evening networking events, 50 to 80 selected business clients gather at high-end venues for a specialist presentation, a panel discussion, and exclusive networking to round out the evening. Highlights such as the Hamburg Harbor Birthday or Oktoberfest turn these evenings into special experiences. This fosters a personal connection with the real estate brokerage community—and Kleinanzeigen demonstrates its regional presence as a partner and driving force in the industry.

Measurable success through professional event management

Through our events, we connect Kleinanzeigen with over 30,000 leads annually. As a result, we have established the company as a major player in the real estate portal landscape. 13,500 real estate professionals already rely on Kleinanzeigen as a sales channel. The monthly MeetUps on topics relevant to real estate agents average more than 750 registrations and continuously strengthen these existing customers’ loyalty to the brand Kleinanzeigen.