Beverage can reloaded: How XOLUTION is reinventing an everyday packaging item
A resealable beverage can: a product innovation with great potential for the packaging industry—“Made in Germany.” PIO is supporting XOLUTION with targeted PR and social media efforts to clearly communicate this innovation and strengthen the brand’s long-term presence.
An invention that needs to be explained
With its patented resealable beverage can system, XOLUTION has developed a technical innovation that can give major beverage brands a real competitive advantage. The problem: An innovation in the packaging industry doesn’t sell itself—especially not in the B2B sector, where decision-makers at beverage manufacturers first need to be convinced that they even have a problem. XOLUTION needed a communication strategy that would spark curiosity before presenting the facts. And our teams of experts in events, social media, and media relations made exactly this possible.
Relock revolution in B2B communication
Our approach: not a campaign full of technical jargon, but B2B communication that focuses on the product’s innovative potential: the “Can to go.” This allowed us to bring XOLUTION’s message to life—whether through the relaunch of its LinkedIn channel, accompanied by a paid campaign, or by developing a corresponding central concept and visuals for XOLUTION’s presence at trade shows and industry events. At the same time, through targeted press relations at key moments in the packaging industry’s annual calendar, we ensured that XOLUTION remained on the radar of industry media. The highlight was the groundbreaking ceremony for the new corporate headquarters in Dachau, which was covered by numerous specialized and general-interest media outlets.
Visibility that opens up new opportunities
The result: over 200,000 LinkedIn impressions since the relaunch, a consistently high engagement rate and positive feedback, 17 press clippings with a reach of over 31 million just for the start of construction in Dachau—and, above all, conversations with the right contacts. Our communication efforts have yielded far more than just visibility: they have laid the foundation for new partnerships—including well-known energy drink manufacturers—and now serve as the basis for further marketing initiatives through which we are working together to strengthen XOLUTION as a brand and further establish it internationally.
With PIO by our side, we enjoy a trusting partnership based on mutual respect. Their B2B and industry expertise were just as crucial to me as the experience I’d already had working with PIO’s founders. Creativity, reliability, competence, determination, and a dash of humor are, in my view, essential for a fruitful collaboration. And PIO more than delivers on all of these.
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LinkedIn impressions
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Engagement rate
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Media reach on the
groundbreaking ceremony
for the new company location
