Truma – Setting new standards
Almost all campers in Europe know Truma! The company has been manufacturing high-quality accessories for caravans and motorhomes since it was founded in 1949. The "Combi" heaters are particularly popular, as they combine heating and hot water in one device and therefore offer twice the comfort. They have proven themselves in everyday travel thanks to their flexibility, thrift and efficiency. In 2022, Truma presented the next generation of "Combi D" models, which sets new standards with numerous optimizations and raises camping comfort to an even higher level.
Task
In our campaign, we create awareness for the entire Truma heating portfolio - and especially for the "Combi D" models. Our mission: establishing continuous communication about Truma Combi diesel heaters that generates brand awareness in order to trigger a pull effect.
Implementation
In order to achieve these goals, we concentrate on a creative main idea that is accompanied by a compelling key visual and meaningful wording. We use performance marketing to bring this creative implementation to the target group. We want to show that the next generation of diesel heating is the new highlight. When traveling, landmarks are real highlights.
We are therefore staging the product as a hero and using classic landmarks as a scene. At the same time, we charmingly and confidently show that Truma dominates the market and dwarfs others in this sector - the Truma "Combi D" is simply the greatest in every respect.
To ensure the necessary reach, we rely on a performance campaign that is played out on various channels such as SEA, social and display.
Result
The result is impressive. Our key visual is played out on various channels and has also found its place on different platforms of our client.
