Two Pointies, PayBack's round, blue mascots, sit in a rickshaw in front of Brandenburg Gate in Berlin.

PAYBACK goes ITB Berlin

PAYBACK is increasingly establishing itself as a travel provider: Customers can book journeys, flights and vacations with numerous PAYBACK partners and collect PAYBACK °Points in the process. In 2024, PAYBACK was present at ITB for the first time in order to position itself in the travel business, address (potential) partners, expand its network and enable customers to benefit even more from the advantages.

A camera team films the Pointies, PayPack's round, blue mascots, in the Berlin TV tower.

A pointie, PayPack's round, blue mascot, stands in front of Messe Berlin.

Camera equipment and a wheeled suitcase with a picture of the pointie and the words “Surf the point wave” stand on the ground. A pointie can be seen in the background talking to other people.

A pointie, PayBack's round, blue mascot, walks through the aisles of the trade fair, watched by numerous other visitors.

Two Pointies, PayBack's blue, round mascots, stand in front of Berlin's World Time Clock. One of them is wearing colorful flower-pants.

Two Pointies, PayBack's round, blue mascots, kiss in front of the graffiti of the famous socialist brotherly kiss by Dmitri Wladimirovitsch Wrubel in Berlin.

Trade fair visibility without an own booth

A communication campaign for Germany's largest travel fair – but without a traditional trade fair booth like at other exhibitions? PIO planned an innovative campaign for PAYBACK in the context of ITB 2024 in Berlin. Among other things, it was intended to draw public attention to PAYBACK as a travel partner with charming guerrilla marketing campaigns.

Mascot trip through Berlin

We sent the popular PAYBACK Pointees, the mascots of the bonus program, as ambassadors on an adventurous and publicly effective tour through Berlin: Not only did they treat themselves to a currywurst at the famous Konnopke's Imbiss, they also took selfies at Brandenburg Gate, kissed at Berlin Wall, rode in a rickshaw, and visited the TV tower. A camera crew and a photographer accompanied them on their adventure.

On top of that, there were cool PAYBACK travel motifs for vehicle and bicycle advertising, which turned out to be further eye-catchers. The Pointee also walked through the halls and across the outdoor area of ITB as a “trade fair visitor,” attracting additional attention. PAYBACK used the extensive image material to advertise on social media and show its presence at and around ITB 2024.

Cross-media impact

The combination of online and offline marketing measures left a lasting impression. PIO was able to generate enthusiasm for PAYBACK among potential customers. Even without its own booth, the company had a large presence at ITB 2024, both analog and digital.