what3words – Future navigation
Street addresses are no longer up to date in the 21st century. They are not precise enough to describe the entrance to a complex office building, for example. In addition, there are quite a few places without a street address - parks, brownfield sites or premises in many rural areas. what3words has therefore developed a system of three-word addresses. Around the world, companies such as logistics service providers and navigation system manufacturers now rely on these three-word addresses for their vehicles, but what3words also guides emergency services to their exact locations.
Task
The company from the United Kingdom relied on PIO to accelerate its entry into the German market and increase awareness of what3words among users, but above all among potential corporate customers.
Implementation
PIO prioritised press relations and pitched a wide range of topics to trade and regional media. We announced new partnerships, arranged interviews with the founder and published user reports, for example from the technical relief organisation in the Ahrweiler flood region. PIO also disseminated ideas for a more unusual use of whats3words - for example for hiking routes or unknown viewpoints on New Year's Eve
PIO also conducted a study to identify trends and the importance of precise addresses for mobility and travelling. The results of the study were pitched to relevant trade media, differentiated according to subject areas.
On behalf of what3words, PIO also invited journalists to industry events in the logistics and taxi sectors to talk to the founder and the Berlin team.
Result
PIO was able to place what3words in various trade media, accompany trade fair visits with media coverage and publish user reports from what3words customers.
